June 28, 2011 1 Comment
Although company profiles have been available since 2008 on LinkedIn, LinkedIn main focus has always been building a platform for professional.
- Post products or Services
- Share company profiles
- Clean Business profile with a mix of company profile, social media and the people
- Another sizable platform to give your business more visibility.
- Find key talent that is interested in working for you
- Connect with professionals who work for key accounts or businesses
- Keep up with your competition.
- Visibility and ability to follow other companies
- Get recommendations from you customers
LinkedIn and Business
- As of January 2011, LinkedIn counts executives from all 2010 Fortune 500 companies as members; its hiring solutions were used by 73 of the Fortune 100 companies as of March 22, 2011.
- More than 2 million companies have LinkedIn Company Pages.
- LinkedIn represents a valuable demographic for marketers with an affluent & influential membership.
- Thousands of developers are using LinkedIn APIs to create innovative tools and services for professionals.
Back when individuals would provide information regarding the firms they worked for on LinkedIn, company listings would appear with various spellings and accounted as an individual company as well as location. I worked for a Level 3 Communication. Some folks listed that they worked for Level3 Communications, other LEVEL (3) Communications or Level 3 Communication Inc or LLC. Basically, it’s one and the same company. Well, companies are taking charge of their online presence as a way to manage the brand messaging.
If you have a LinkedIn profile you may have received an email from LinkedIn regarding a your company profile. Take advantage of this offers as with most technology companies today they start of as a free service, and once they reach a critical mass, they begin monetizing the products. LinkedIn is a free tool for professional to get their profile out there. However, there are limitations for the basic accounts. I believe it’s only a matter of time before they start charging for the services, such as connection or introductions.
If for nothing else, treat this as a branding opportunity as well as a key online presence profile. Back in the day, your business would have been listed among millions other businesses on the yellow pages. LinkedIn, Facebook or other Social Media or Online Communities business listings can be treated as such. Help your customers find your business and make it easy for them to make the decision to buy from you.