How is an effective marketing plan made?


How is an effective marketing plan made? 1 answer on Quora

How is an effective marketing plan made?

Customer Acquisition 2012


Businesses fail because some of the following reasons:

Keep the Doors Open

– low awareness among a target market
– didn’t acquire enough profitable customers
– acquired enough customers but at too high of a cost

Customers are assets, acquired, managed for profit and retained to keep a competitive edge in the market places. Customer acquisition is major priority for all start-ups or small businesses. It is a daily activity to keeping the doors open. When entering new geographic or customer market segments or launching a new product/service.

Within the customer acquisition process is the economics, cost of acquisition and retention vs. profitable customer.It’s imperative to understand the economics of customer acquisition. To know the cost/benefits of different customer acquisition strategies and tactics. To gather up metrics such as customer numbers, average cost value, acquisition-to-conversion and cost-per-qualified-lead can help distinguish the effectiveness of your acquisition efforts.

To keep the doors open in 2012 and beyond, small businesses/starts up (really, all businesses) have to be more calculating, on how they go about acquiring their assets and especially when working with limited resources in the way of fund, bandwidth or talent.
Creating a plan, strategy and processes can go along the way in saving time and money.

Create a customer acquisition strategy:

Define a customer acquisition process.
Define a role that focused on prospecting.
Identify your success factors and metrics for the new strategy
Develop a marketing campaign process that requires integrating lists.
Monitor process and feedback loops to adjust the process as necessary

Customer Acquisition Tactics:

Social media -Twitter, Facebook, LinkedIn, Bookmarking Sites

Content –Blog, Articles, Case studies or White papers

Direct Marketing –Direct mail, email campaign, Webinars, podcasts

Paid Search- Online ad campaigns (Facebook,LinkedIn, Google Ads etc)



What are today’s two most effective online customer acquisition tactics for consumer internet companies?


What are today's two most effective online customer acquisition tactics for consumer internet companies? 11 answers on Quora

What are today's two most effective online customer acquisition tactics for consumer internet companies?

Great Q: How much above the monthly overhead (rent, utility bills, etc) does a small retail business (hair salon?) need to make a month to be considered worth staying in business? In other words, what shoul…


How much above the monthly overhead (rent, utility bills, etc) does a small retail business (hair salon?) need to make a month to be considered worth staying in business? In other words, what should the ratio of overhead to profits be to be considered a healthy retail business?

Thanks! 1 answer on Quora

How much above the monthly overhead (rent, utility bills, etc) does a small retail business (hair salon?) need to make a month to be considered worth staying in business? In other words, what should the ratio of overhead to profits be to be considered a healthy retail business?

Thanks!

Why is e-commerce such a hot area in venture capital now?


Why is e-commerce such a hot area in venture capital now? 21 answers on Quora

Why is e-commerce such a hot area in venture capital now?

A great read for anyone contemplating E-commerce business.

Research Resources for All Small Businesses


Seal of the U.S. government's Small Business A...

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Logo of the U.S. government's Small Business A...
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This post is brought to you  by the Global Business Union

DEMOGRAPHICS

American Fact Finder
A collection of data files created from U.S. Census County Business Patterns, an annual series that provides sub national economic data by industry.
www.factfinder.census.gov

North America Industry Classification System
Standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
www.census.com/eos/www/naics

Economy
Free Economic, Demographic & Financial Data,Finding and downloading economic data.
www.economy.com/freelunch/

FreeDemographics
Free demographic market analysis reports.
www.freedemographics.com

EASI Demographics
Free reports based on the 2000 Census.
www.easidemographics.com

NC Rural Databank
Statistical information on North Carolina’s rural counties.
www.ncruralcenter.org/databank


GOVERNMENT RESOURCES

US Small Business Administration Website 
SBA Office of Advocacy provides research reports and statistical information on small businesses conditions in the United States.
www.sba.gov

Fedstasts
Provides a full range of official statistical information produced by more than 100 agencies that provide data and trend information on such topics as economic and population trends, crime, education, health care, aviation safety, energy use, farm production and more.
www.fedstats.com

Code of Federal Regulations 
The Code of Federal Regulations (CFR) is the codification of the general and permanent rules published in the Federal Register by the executive departments and agencies of the Federal Government.
www.gpoaccess.gov/cfr

Internal Revenue Service 
Tax information for small businesses.
www.irs.gov/businesses/small

Laws & regulations by industry 
Provides a single access point to government services and information to help the nation’s businesses with their operations.
www.business.gov


COMPETITORS INFORMATION

Alexa
There are several toolbar functions helpful in analyzing your online competition. Alexa provides a traffic ranking, users’ site reviews, and a list of related links.
www.alexa.com

Barometer Survey
Is a quarterly survey of 600 top executives in fast-growing companies. They interpret the results – looking for trends and other hot topics among these companies.
www.barometersurveys.com

Hoovers
Basic company and industry information is available free of charge.
www.hoovers.com

Corporate Information 
Search for research reports and other information worldwide by individual company, industry, country, or state.
www.corporateinformation.com

Edgar 
You can find SEC filings for individual companies, summary information, and links to analysis.
www.edgar-online.com


INDUSTRY RESEARCH

NAICS Classification System 
New classification system for industries. Replaces SIC codes.
www.census.gov/epcd/www/naics.html

Valuation Resources 
A directory of resources which address subjects such as industry overview, issues, trends, and outlook, industry financial information and financial ratios, and compensation and salary surveys for a wide variety of industries.
www.valuationresources.com

Mc Kinsey 
Site and newsletter include reports on several functions and numerous industries. You can access full reports with a free registration.
www.mckinseyquarterly.com

ZapData
Free industry reports from Dun & Bradstreet.
www.zapdata.com

Alacra Industry Spotlights 
Detailed proprietary reviews and commentary on the best web-based sources of industry specific content previously available only to Alacra subscription customers.
www.alacrawiki.com


INTERNATIONAL TRADE

Country Market Research 
The TCC provides access to commercial and economic information to help U.S. exporters understand and evaluate opportunities.
www.tcc.export.gov

World Fact Book 
Detailed information about countries of the world including political and economic aspects.
www.cia.gov/library/publications/the-world-factbook

Buy USA 
Helps U.S. companies find new international business partners in worldwide markets.
www.buyusa.gov

Market Research for Exporter 
Resources for business owners seeking to sell their products abroad.
www.export.gov/mrktresearch

US patent & Trademark Office 
Search for patents and trademarks.
www.uspto.gov

Overseas Private Investment Corp. 
OPIC helps U.S. businesses invest overseas, fosters economic development in new and emerging markets, complements the private sector in managing risks associated with foreign direct investment, and supports U.S. foreign policy.
www.opic.gov

US Trade & Development Agency
Advances economic development and U.S. commercial interests in developing and middle income countries.
www.ustda.gov

As an entrepreneur, what’s the best bit of advice you’ve been given?


As an entrepreneur, what's the best bit of advice you've been given? 122 answers on Quora

As an entrepreneur, what's the best bit of advice you've been given?

Missed Opportunities in Social Media


The missed opportunity if you are not utilizing social media:

  • Listening to your target audience
  • Getting to know your current clients/Customers
  • Build your and growing brand awareness
  • Selling more without seeming to
  • Primary customer research
  • Keeping up with your competition
  • Persona development
  • Defining your digital marketing strategy
  • Monitoring your brand performance
  • Building your customer service loyalty
  • Creating a community of brand evangelists
Creating  your social media plan:

  • Builds your following organically
  • Identify content to speak on based your expertise or your audience needs
  • Encourages interaction and information sharing
  • Mix up your content sharing ( Blog post, Video, Images, etc)
  •  Fosters engagement with regular updates- Tip Alert: create themes around it
  •  Provides incentives (information, contests, swag, etc)
  • Uses a content calendar to generate chatter about upcoming events

Parenting: How should I raise a 12-year-old girl to be a successful entrepreneur?


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A LinkedIn Company Profile


Although company profiles have been available since 2008 on LinkedIn, LinkedIn main focus has always been  building a platform for professional.

Online Presence, Branding, Optimization,Inbound Marketing

Errand Managers LinkedIn Profile.

Benefits:

  •      Post products or Services
  •      Share company profiles
  •      Clean Business profile with a mix of company profile, social media and the people
  •      Another sizable platform to give your business more visibility.
  •      Find key talent that is interested in working for you
  •      Connect with professionals who work for key accounts or businesses
  •      Keep up with your competition.
  •      Visibility and ability to follow other companies
  •       Get recommendations from you customers

LinkedIn and Business

  • As of January 2011, LinkedIn counts executives from all 2010 Fortune 500 companies as members; its hiring solutions were used by 73 of the Fortune 100 companies as of March 22, 2011.
  • More than 2 million companies have LinkedIn Company Pages.
  • LinkedIn represents a valuable demographic for marketers with an affluent & influential membership.
  • Thousands of developers are using LinkedIn APIs to create innovative tools and services for professionals.

Back when individuals would provide information regarding the firms they worked for on LinkedIn, company listings would appear with various spellings and accounted as an individual company as well as location. I worked for a Level 3 Communication. Some folks listed that they worked for Level3 Communications, other LEVEL (3) Communications or Level 3 Communication Inc or LLC. Basically, it’s one and the same company. Well, companies are taking charge of their online presence as a way to manage the brand messaging.

If you  have a LinkedIn profile you may have received an email from LinkedIn regarding a your company profile. Take advantage of this offers as with most technology companies today they start of as a free service, and once they reach a critical mass, they begin monetizing the products. LinkedIn is a free tool for professional to get their profile out there. However, there are limitations for the basic accounts. I believe it’s only a matter of time before they start charging for the services, such as connection or introductions.

Errand Managers a Small Business Service Provider

LinkedIn Company Profile

If for nothing else, treat this as a branding opportunity as well as a key online presence profile. Back in the day, your business would have been listed among millions other businesses on the yellow pages. LinkedIn, Facebook or other Social Media or Online Communities business listings can be treated as such.  Help your customers find your business and make it easy for them to make the decision to buy from you.

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