Getting started with Social Media


Novice Level:  What you can be doing

Diving into Social Media

Just dive in

Dive all in or stick your toe in and test the waters, either way you will have to start somewhere. ick the three commonly used platforms, Facebook, Twitter, or LinkedIn and observe  how others use the sites.

How do other small businesses using social media? Depending on their goals, some use it educated, entertain and/or to engage their customers. What is your goal? To reach new customers, fantastic that is in line with every other small business in America and beyond.

Start by creating an account and take the default settings, dedicate an hour a day, to learn, listen and then leverage. The cost to you is time. However, because you are starting out it’s the most inexpensive way. It is one way to learn about more about these tools is attending webinars some free others paid(Brought to you by Rachel Levy) a site curating presentations by other businesses, far richer content as they have visuals with the how-to’. Check out content from Hubspot an Inbound Marketing firm, they have invaluable resources on this subject just to mention a few.

There is information galore online of what not to do but here is what you can do to start. Simple as the only way to leverage these tools is understanding them, not so much, technical aspect but  as another business tool.

  • Create and complete a profile on Twitter, Facebook, and/or LinkedIn.
  • Invite your clients, partners, and/or vendors to follow/connect or like your business.
  • Share appropriate information that educates, engages and/or entertain your audience.
  • Absolutely measure your efforts, engagement and lead conversion to calculate your ROI.

A month of working on with the tools, you can then formulate a social media marketing plan. Check out this basic template and feel free to modify to suit your needs.

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