Missed Opportunities in Social Media


The missed opportunity if you are not utilizing social media:

  • Listening to your target audience
  • Getting to know your current clients/Customers
  • Build your and growing brand awareness
  • Selling more without seeming to
  • Primary customer research
  • Keeping up with your competition
  • Persona development
  • Defining your digital marketing strategy
  • Monitoring your brand performance
  • Building your customer service loyalty
  • Creating a community of brand evangelists
Creating  your social media plan:

  • Builds your following organically
  • Identify content to speak on based your expertise or your audience needs
  • Encourages interaction and information sharing
  • Mix up your content sharing ( Blog post, Video, Images, etc)
  •  Fosters engagement with regular updates- Tip Alert: create themes around it
  •  Provides incentives (information, contests, swag, etc)
  • Uses a content calendar to generate chatter about upcoming events
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Parenting: How should I raise a 12-year-old girl to be a successful entrepreneur?


Parenting: How should I raise a 12-year-old girl to be a successful entrepreneur? 37 answers on Quora

How should I raise a 12-year-old girl to be a successful entrepreneur?

A LinkedIn Company Profile


Although company profiles have been available since 2008 on LinkedIn, LinkedIn main focus has always been  building a platform for professional.

Online Presence, Branding, Optimization,Inbound Marketing

Errand Managers LinkedIn Profile.

Benefits:

  •      Post products or Services
  •      Share company profiles
  •      Clean Business profile with a mix of company profile, social media and the people
  •      Another sizable platform to give your business more visibility.
  •      Find key talent that is interested in working for you
  •      Connect with professionals who work for key accounts or businesses
  •      Keep up with your competition.
  •      Visibility and ability to follow other companies
  •       Get recommendations from you customers

LinkedIn and Business

  • As of January 2011, LinkedIn counts executives from all 2010 Fortune 500 companies as members; its hiring solutions were used by 73 of the Fortune 100 companies as of March 22, 2011.
  • More than 2 million companies have LinkedIn Company Pages.
  • LinkedIn represents a valuable demographic for marketers with an affluent & influential membership.
  • Thousands of developers are using LinkedIn APIs to create innovative tools and services for professionals.

Back when individuals would provide information regarding the firms they worked for on LinkedIn, company listings would appear with various spellings and accounted as an individual company as well as location. I worked for a Level 3 Communication. Some folks listed that they worked for Level3 Communications, other LEVEL (3) Communications or Level 3 Communication Inc or LLC. Basically, it’s one and the same company. Well, companies are taking charge of their online presence as a way to manage the brand messaging.

If you  have a LinkedIn profile you may have received an email from LinkedIn regarding a your company profile. Take advantage of this offers as with most technology companies today they start of as a free service, and once they reach a critical mass, they begin monetizing the products. LinkedIn is a free tool for professional to get their profile out there. However, there are limitations for the basic accounts. I believe it’s only a matter of time before they start charging for the services, such as connection or introductions.

Errand Managers a Small Business Service Provider

LinkedIn Company Profile

If for nothing else, treat this as a branding opportunity as well as a key online presence profile. Back in the day, your business would have been listed among millions other businesses on the yellow pages. LinkedIn, Facebook or other Social Media or Online Communities business listings can be treated as such.  Help your customers find your business and make it easy for them to make the decision to buy from you.

New LinkedIn Company Page Feature: College Alumni


New LinkedIn Company Page Feature: College Alumni.

Getting started with Social Media


Novice Level:  What you can be doing

Diving into Social Media

Just dive in

Dive all in or stick your toe in and test the waters, either way you will have to start somewhere. ick the three commonly used platforms, Facebook, Twitter, or LinkedIn and observe  how others use the sites.

How do other small businesses using social media? Depending on their goals, some use it educated, entertain and/or to engage their customers. What is your goal? To reach new customers, fantastic that is in line with every other small business in America and beyond.

Start by creating an account and take the default settings, dedicate an hour a day, to learn, listen and then leverage. The cost to you is time. However, because you are starting out it’s the most inexpensive way. It is one way to learn about more about these tools is attending webinars some free others paid(Brought to you by Rachel Levy) a site curating presentations by other businesses, far richer content as they have visuals with the how-to’. Check out content from Hubspot an Inbound Marketing firm, they have invaluable resources on this subject just to mention a few.

There is information galore online of what not to do but here is what you can do to start. Simple as the only way to leverage these tools is understanding them, not so much, technical aspect but  as another business tool.

  • Create and complete a profile on Twitter, Facebook, and/or LinkedIn.
  • Invite your clients, partners, and/or vendors to follow/connect or like your business.
  • Share appropriate information that educates, engages and/or entertain your audience.
  • Absolutely measure your efforts, engagement and lead conversion to calculate your ROI.

A month of working on with the tools, you can then formulate a social media marketing plan. Check out this basic template and feel free to modify to suit your needs.

What is the biggest problem that small businesses are facing regarding marketing on the Internet?


What is the biggest problem that small businesses are facing regarding marketing on the Internet? 13 answers on Quora

What is the biggest problem that small businesses are facing regarding marketing on the Internet?

Leverage Free /Inexpensive Tools on the Web and Save Money!


It’s not having a bad product or service that causes eight out of ten startups to fail, some of the reason include,no market research and/or  not understanding the market needs. Experts will tell you startups fail because they are “under capitalized”. That’s a business school term for not having enough funds to muscle your way through the startup period. Alternatively, not having enough capital due to a run of unexpected expenses.

So coming out of the starting gate, do everything you can to preserve cash. It’s crucial to your company’s success. Of course one of the first things you need for your business is making sure you have the right technology solution.

What exactly are the right solutions?

Small Businesses can save a lot of money by leveraging technology solutions available today.

Business Fiscal responsibility.

  • A computer with enough muscle to get your tasks accomplished. What’s right for one business is often far different for another business. Graphic designers needs are different those of accountants.
  • Having the appropriate software solutions. Again, there is a lot to choose from. An expert can be helpful to you, in getting the best solution at the right price point, for your needs. Fair warning, there are a wealth tools or solutions  and it can be overwhelming, I guarantee,  you will find tools and resources you would not have thought off and hence making a decision is a challenge.
  • Good communication tools. No, this is not just having a phone line, website, email and the Internet. Having good communications tools include project management, collaboration tools, business-class Instant Messaging, Social Media networks just to mention a few.
  • Leveraging free/inexpensive solution in the arena of cloud computing. This saves you the expense of the  purchasing software for you PC/Server for your small business network. Explore the vast solutions within the Software as a Service arena. There are the questions regarding the security on these solutions, for which I say to you, someone has to take some ownership on securing your information, whether it,you or the service provider.

Example: Recently, a client, who works for non-profits, thought she got a great deal on a solution that supports the organization’s marketing effort. She paid $$$$ for it, and thought she got a good deal. When we showed her the same solution for less, she was ready to kill the messenger. And that does not take into account the time she could have saved researching on-line. Alternatively, a company with millions in revenue using a free tool to management invoicing as well as book-keeping solution.

Do not spend money, unless you really have to.

Here are some sites to check out for free tools and resources and keep your profits. Do a search on Google there are tons’ resources out there.

Let us know what works for you. The next post will list the solutions out there you can leverage and succeed in growing your business.

http://www.expensefree.com/

Check out NFIB.COM

Check out smbceo.com

We are creating a list of inexpensive solutions for small business, if you have one please post it in the comment section of this posting.

Contact us:  We will be happy to help you find and implement solutions that fit your small business.

Tel:  404-806-6817   | Fax: 404-806-0186            | Concierge at errandmanager dot com   |www.errandmanager.com

We are in the business of making sure “life” does not get in the way of your success.

“Our clients prefer a flexible, technology savvy and ultimate time defender of their precious time

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