A LinkedIn Company Profile

Although company profiles have been available since 2008 on LinkedIn, LinkedIn main focus has always been  building a platform for professional.

Online Presence, Branding, Optimization,Inbound Marketing

Errand Managers LinkedIn Profile.


  •      Post products or Services
  •      Share company profiles
  •      Clean Business profile with a mix of company profile, social media and the people
  •      Another sizable platform to give your business more visibility.
  •      Find key talent that is interested in working for you
  •      Connect with professionals who work for key accounts or businesses
  •      Keep up with your competition.
  •      Visibility and ability to follow other companies
  •       Get recommendations from you customers

LinkedIn and Business

  • As of January 2011, LinkedIn counts executives from all 2010 Fortune 500 companies as members; its hiring solutions were used by 73 of the Fortune 100 companies as of March 22, 2011.
  • More than 2 million companies have LinkedIn Company Pages.
  • LinkedIn represents a valuable demographic for marketers with an affluent & influential membership.
  • Thousands of developers are using LinkedIn APIs to create innovative tools and services for professionals.

Back when individuals would provide information regarding the firms they worked for on LinkedIn, company listings would appear with various spellings and accounted as an individual company as well as location. I worked for a Level 3 Communication. Some folks listed that they worked for Level3 Communications, other LEVEL (3) Communications or Level 3 Communication Inc or LLC. Basically, it’s one and the same company. Well, companies are taking charge of their online presence as a way to manage the brand messaging.

If you  have a LinkedIn profile you may have received an email from LinkedIn regarding a your company profile. Take advantage of this offers as with most technology companies today they start of as a free service, and once they reach a critical mass, they begin monetizing the products. LinkedIn is a free tool for professional to get their profile out there. However, there are limitations for the basic accounts. I believe it’s only a matter of time before they start charging for the services, such as connection or introductions.

Errand Managers a Small Business Service Provider

LinkedIn Company Profile

If for nothing else, treat this as a branding opportunity as well as a key online presence profile. Back in the day, your business would have been listed among millions other businesses on the yellow pages. LinkedIn, Facebook or other Social Media or Online Communities business listings can be treated as such.  Help your customers find your business and make it easy for them to make the decision to buy from you.


Getting started with Social Media

Novice Level:  What you can be doing

Diving into Social Media

Just dive in

Dive all in or stick your toe in and test the waters, either way you will have to start somewhere. ick the three commonly used platforms, Facebook, Twitter, or LinkedIn and observe  how others use the sites.

How do other small businesses using social media? Depending on their goals, some use it educated, entertain and/or to engage their customers. What is your goal? To reach new customers, fantastic that is in line with every other small business in America and beyond.

Start by creating an account and take the default settings, dedicate an hour a day, to learn, listen and then leverage. The cost to you is time. However, because you are starting out it’s the most inexpensive way. It is one way to learn about more about these tools is attending webinars some free others paid(Brought to you by Rachel Levy) a site curating presentations by other businesses, far richer content as they have visuals with the how-to’. Check out content from Hubspot an Inbound Marketing firm, they have invaluable resources on this subject just to mention a few.

There is information galore online of what not to do but here is what you can do to start. Simple as the only way to leverage these tools is understanding them, not so much, technical aspect but  as another business tool.

  • Create and complete a profile on Twitter, Facebook, and/or LinkedIn.
  • Invite your clients, partners, and/or vendors to follow/connect or like your business.
  • Share appropriate information that educates, engages and/or entertain your audience.
  • Absolutely measure your efforts, engagement and lead conversion to calculate your ROI.

A month of working on with the tools, you can then formulate a social media marketing plan. Check out this basic template and feel free to modify to suit your needs.

What they know about you?

Today, our lives are more and more online than ever from the tweens to grandma. We are on Facebook, Twitter, MySpace, Friendster, My life and that just the personal life, our professional life is online, submission of resumes to being on LinkedIn and any other professional sites out there.

Now go ahead, Google you name and you will find the sites that allow Google to index your information. A site like ZabaSearch lists your addresses history and includes telephone numbers.  We recommend your always request not to be listed by the phone service provider.

Even more concerning is, what is happening with the way our favorite websites, be it media like CNN, Instant Messengers services profile or community site for a certain age group like eon.com. They are making it easier to create our profiles, interact, or share with our family and friends.

Therefore, when you are catching up with the news, blog, reading an article and you have this overwhelming urge to comment, which often requires that you login as a subscriber or giving them you email address, so you can then input your two cents. Well now, a handy dandy button that allows you to comment using your Facebook logins or Google or twitter just by clicking on that button. What is scarily is, you are now sharing more information about yourself on that site and anyone that “Google” your name this information may show up.

Something to think about this, when setting you accounts online for your banking, bill paying, utilities etc. What information are you providing them? They ask you security questions and they are simple questions, your pet’s name, spouse name, maiden name and so on.  The problem is that this information is readily available to your friends and all if you face book information is set properly. We are giving out information about ourselves unknowingly.

Marketers now know more about you just by your likes, activities our friends where we are and where we have been however, if they know all this tidbits about us, so do the bad people, or potential employers or client.

Take a moment to evaluate you and your family’s activities online and play it safe.

Recommendations: When tasked to supply security questions for authentication on any websites, pick questions or create question that are not specific to you.  Answer the questions in another language or use a made up answer that only you would know and even when right the down they would meaningless to everyone. If you have a word document that you store your entire password list, please password protect it as well.

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